about…..

Some careers follow a straight line. Mine has followed curiosity.

Born in South Korea, raised in the United States, and shaped by two decades of work across New York, Shanghai, and now Tuscany — I've spent my career helping brands find their creative voice. From concept direction and trend research to product development, sourcing, and commercial delivery, I've worked across the full pipeline and I'm just as comfortable in the operational detail as I am in the creative vision.

What stays constant is the approach: I start by immersing myself in a brand's world — their story, their client, their aspirations — and work outward from there. Curious by nature, empathetic by habit.

These days I'm based in the heart of Tuscany, actively working with Italian textile mills and open to wherever the next interesting conversation leads — whether that's a brand, a collaborator, a corporation, or a classroom.

In my free time I'm learning to paint, working on my push-up count, and cooking elaborate meals for my family — one of my primary love languages.*

Living in the middle of Tuscany is beautiful but limited in terms of diverse global cuisines — so learning is a must. If anyone has great recipes from anywhere in the world, please do drop a line!

Currently open to consulting, collaboration, and select inhouse opportunities.

Feel free to browse the work — and don't hesitate to get in touch.